Guil is a creative director, brand designer & videographer helping organizations build transformative products and brands.

Portrait of Guil

I believe in exponential impact through the power of communication, design, facilitation and community building. I'm at the service of ideas that evolve how we relate to the world and each other.

I'm a member and co-creator of many Web3 communities, where I investigate decentralized systems and the role design can play in shaping a more inclusive, diverse, distributed and democratic future.

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active projects

80 days around the world, we’ll find a pot of gold just sitting where the rainbow’s ending. Time — we’ll fight against the time, and we’ll fly on the white wings of the wind.

80 days around the world, no we won’t say a word before the ship is really back. Round, round, all around the world. Round, all around the world. Round, all around the world. Round, all around the world.

Hey there where ya goin’, not exactly knowin’, who says you have to call just one place home. He’s goin’ everywhere, B.J. McKay and his best friend Bear. He just keeps on movin’, ladies keep improvin’, every day is better than the last. New dreams and better scenes, and best of all I don’t pay property tax. Rollin’ down to Dallas, who’s providin’ my palace, off to New Orleans or who knows where. Places new and ladies, too, I’m B.J. McKay and this is my best friend Bear.

Children of the sun, see your time has just begun, searching for your ways, through adventures every day. Every day and night, with the condor in flight, with all your friends in tow, you search for the Cities of Gold.

Ah-ah-ah-ah-ah… wishing for The Cities of Gold. Ah-ah-ah-ah-ah… some day we will find The Cities of Gold. Do-do-do-do ah-ah-ah, do-do-do-do, Cities of Gold. Do-do-do-do, Cities of Gold. Ah-ah-ah-ah-ah… some day we will find The Cities of Gold.

active projects
General Magic
creative director

A group of Web3 professionals exclusively supporting public goods and crypto-philanthropic organizations that create greater value for society. We do that by building digital products, governance systems, and economic models.

Regens Unite
co-founder & creative director

A movement of events and educational media bridging the gaps between the broad range of sectors working on regenerative solutions, connecting expertise with innovation.

Citizen Wallet
lead designer

An open-source crypto wallet for community currencies that leverages account abstraction, catering to the non-web3 audience. No sign-up, no setup required, no gas fees. Anyone can do it.

lead designer

Focused retreats for web3 builders. Think hackathons but in beautiful natural spots, with facilitated workshops to address the biggest issues in web3.


I'm specialised in strategic branding. Together with great, international teams i've helped shape the brand & product vision on a variety of initiatives - from single entrepreneurs and small start-ups to large organisations.

art direction

My expertise as a creative director has been in constant development since my years as co-founder of Pira in 2011, a design agency and arthouse with a sharp focus on activism and social innovation projects.

MOTION DESIGN & Illustration

I have a deep passion for creating visually captivating images, both static and in motion. For many years I've been developing a body of work as a collage illustrator and animator, you can check some of that work on my instagram or here.

orgANIZATIONAL development

Since working on many community-driven projects and social enterprises, organizational development has become a big area of interest for me. I naturally gravitate towards initiatives that encourage better collaboration and cooperation among their team members. It's all coordination.

Interested in working together?

Let's chat.

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