Chinwags was a four‑day hybrid retreat held in Poland from May 8–11, 2023. It brought together builders in web3, DAO governance, and related ecosystems for deep workshops, unconference sessions, and collaborative solution design.
The goal: create actionable outcomes around DAO operations, adoption, and sustainability.
As branding lead, I developed the visual identity including logo, colour palette, typography, and digital/print assets for all touchpoints. That identity was used consistently across the website, social media (notably @chinwags_xyz), event materials, and video overlays.
I also designed and built the official landing page. The site featured a clear program structure, schedule, venue details, FAQ and team sections. I emphasized clear CTAs: registration, partner highlights, inputs from applicants - and integrated visuals that showcased the venue and session themes
In video production, I worked with videographer Alice Roo to produce event recap videos capturing workshop highlights, participant interactions, and venue moments. I created short clips aligned with the social messaging on X/Twitter to highlight the Chinwags ethos: hands‑on collaboration, nature-based creativity, and deep web3 discussions.
